La Torre Azul
SCOPE
· Brand Strategy
· Branding and Identity
· Print Design
· Merch Design
· Illustration
CLIENT
La Torre Azul
YEAR
2021
La Torre Azul is a magnificent property nestled in a breathtaking lanscape. It is home to two charming Airbnb rentals, "La Casita" and "Ammaras".
The visual identity for Torre Azul was designed to capture the rustic ambiance of the property. A shade of blue was chosen as a nod to the name "La Torre Azul," with "azul" meaning blue in Spanish.
To further reflect the natural beauty of the surroundings, a small cactus symbol was incorporated into the design, inspired by the numerous cacti in the property. This symbol ties together the three brand of Torre Azul, La Casita, and Ammaras, creating a cohesive and recognizable brand identity.