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· Brand Strategy
· Branding and Identity

· Print Design
· Packaging Design

· Social Media


Potentia Kitchen



Potentia is a forward-thinking kitchen utensils brand, specializing in eco-friendly products that elevate the everyday culinary experience.

As an e-commerce venture, Potentia combines sustainability with style, offering a range of thoughtfully designed kitchen tools for the environmentally conscious consumer. We crafted a Visual Identity and Brand System that captures the essence of Potentia's unique mission and aesthetic.

The logo features a bold, imperfect sans-serif typeface that exudes a sense of warmth and character, resonating with the brand's dedication to creating eco-friendly products with a personal touch. Complementing the typography, hand-drawn illustrations bring an organic and authentic feel to the brand, echoing its commitment to sustainable living.

A neutral color palette forms the foundation of Potentia's visual identity, reflecting the brand's eco-conscious ethos. To infuse a sense of energy and vibrancy, we strategically incorporated a pop of yellow, which not only captures the essence of a sunlit kitchen but also serves as a visual cue for the brand's optimistic approach to sustainability.